What is Marketing Automation? Why it is so important?
You ever heard about the term, Marketing Automation if you work as a marketer. It a process to increase the businesses leads, personalize marketing messages, and content using software and tools. The main purpose of Marketing Automation is to grow the business and save time and effort. With the help of various software, you can automate several Marketing activities like sending the right message to the right person at the right time, etc. Marketing Automation is all about to analyze the needs and understandings of customers and fulfil them via the company’s products with more efficiency. It allows calibrating the campaigns and processes to communicate the peoples.
How does it work?
Marketing Automation offers several ways to make strategies for the number of products that the company is using. Here is the different way of the marketing automation system.
#1: Determine the scope of work
According to Indiashoppers, different marketing organizations work on discrete ventures to grow their businesses. Like, some companies promote email marketing, while some organizations prefer to make the connection via social sites and apps called social marketing. First, you have to accomplish complete needs and understandings of your marketing activities, then the scope will be defined based on the workflow of your module.
#2: Finalize your marketing strategy
While the work is going on the marketing automation solutions, just go to one step back and analyze your marketing automation strategy. Although, the work first step or scope of work defined, make a goal list, that you would be like to achieve with marketing automation. Hiring solutions will depend on the quality and conversion of your strategy. According to Scott Brenneman, you must a brief idea of what you want to do. Deciding before implementation will show you the strengths and weaknesses of your strategy. You need to be transparent with the processes, technology, and resources.
#3: Pick the most useful and powerful automation solution
After making the automation strategy, it’s time to choose an automation tool according to the requirements. The first step will assist you to narrow down the innovation set and the second step will allow making the pricing, plans, and number of users.
#4: Apply the marketing automation solution
You get the three workflows that you can apply to the strategies defined in the previous stage.
- The Onboarding Approach: Initiating a drip-email service after signing up for an account and downloading reports by the new user will help you to keep the track of conversion activities.
- The Multi-channel Approach: All the social networks come under this approach to make a connection with the audience.
- The Nurturing Approach: Consistent emails and funnels keep you aware of the needs and feedback of the customers.
#5: Optimize the automation workflow
To make the automation project more efficient, you need to evaluate the performance of your strategy. Here are the two approaches to keep the record.
- Don’t think about individual campaigns and seminars. Retrieve more customers and audiences through interconnected seminars.
- Don’t rely on just an option called email marketing. This doesn’t come under the marketing automation solutions. Use social media to retrieve the trust of the clients.
Benefits of Marketing Automation
Through marketing automation, you get free from repetitive tasks and strategies. According to a recent survey, more than 77 percent of brands are using the technique of marketing automation to grow their business and revenue. So, we’re going to talk about the various benefits of Marketing Automation.
#1: Increase the value of customer
Marketing doesn’t mean to look always for new customers, but you have to take care of your existing users by giving them more surprises so that they trust your brand. Here comes a term called retention and loyalty strategies that support increasing the lifetime value of the customers. A perfect automation solution sends feedback forms, reviews, offers, and tries to keep in the contact of the customers. It strengthens the bond between customers and the brand.
#2: Gain ROI on organization costs
Boosting in ROI in staff costs via decreasing the repetitive tasks that cut the cost and save time with the help of Marketing Automation solutions.
Now, it’s time to focus on more impactful tasks and undoubtedly, this strategy offers you more revenue. You can apply for Automation Engineer Jobs to know about this field.
#3: A well-improved customer experience
What makes a brand trustworthy and popular thanks to Automation technology which sends the triggered emails to gain the user experience. Browsing specific products, signing up emails, and website personalization offers you to attain a more reliable user experience. According to a survey of Econsultancy, more than 93 percent of companies build their revenue via personalization.
#5: Predicting and developing behaviour
Machine Learning used to improve the product reference at each time you get an interaction with the customer. With Automation tools, you encourage your customers to spend more money by the strategy of predict and shape. By applying this, you can generate more revenue and drive conversions.